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A Digital Guide to the 2014 #WorldCup

Posted by Jemma on 06.24.14 | Category: Events

Headshot of Jemma Borocz Jemma Borocz

We’re almost out of the group stage of the World Cup, and things are really starting to heat up. The action is enthralling; the tension is palpable (… at least in our office). Team USA, with its win over Ghana and the last-minute tie against Portugal, has fans in the States clamoring to see every match. But since the World Cup is hosted in Brazil, American fans don’t have the advantage of offsetting games until after working hours. So, if you’re unable to escape to the bar between meetings or watch the game on your office TV (that’s a thing, right?), we have compiled a list of digital means for you to stay on top of the tournament. Read more

Twitter Profile Breakdown

Posted by Jenna on 05.01.14 | Category: Social Marketing

Headshot of Jenna Dundore Jenna Dundore

Chances are, if you’ve logged into Twitter lately, you were in for a surprise bigger than a celebrity favoriting your tweet. As someone who checks Twitter daily (okay, 24/7), I was pleasantly surprised to see that the my favorite social site had unrolled their new profile layout!

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Marketing to Millennials

Posted by Jemma on 03.31.14 | Category: Marketing

Headshot of Jemma Borocz Jemma Borocz

Over the past several weeks, in my discussions with coworkers and clients alike, I’ve noticed one term consistently at the center of conversation: millennials. It’s the group that has marketers buzzing because it is the first group that has, in effect, rejected the traditional means of marketing and advertising. Partly due to new technologies and partly due to a shift in generational attitude, millennials favor transparency and authenticity over the “hard sell” and place value in peer opinions, as well as the efforts of social consciousness.

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